Generation Z, born between 1997 and 2012, is poised to revolutionise the world of work with its innovative approach. Although many of these promising young people are just starting in their careers, their growing influence on the labour market is undeniable. This is why we believe it is crucial to attract Generation Z talent to your organisation. Their bright and proactive young minds will be a reason for success and growth.

Having grown up during rapid technological development, Gen Z is highly adaptable and seeks a flexible and transparent work environment. While they want job security, they also value flexibility and working in an inclusive environment. To attract this talent, we must first understand their interests and aspirations, only then can we hire the best candidates.

Understanding Generation Z aspirations

Generation Z is a new workforce with well-defined characteristics. Having grown up in the technological age, Gen Z is accustomed to using modern technology but does not miss face-to-face interactions.

Less tolerant of authoritarian environments, Gen Zers seek supportive managers who listen to and respect their ideas. They seek jobs that allow them to contribute and learn continuously. These young people are informed and open to change, inspired by social and political events that have shaped their attitudes.

Competitiveness runs through the veins of Gen Z, who have grown up in a demanding educational environment and are used to receiving immediate feedback. Seeking recognition for their work is a constant, as is the expectation of clear goals for success and career advancement.

These ambitious young people know what they want and are prepared to give their all to achieve their goals. After all, they value their leisure time so much that they prefer part-time, weekend and night shifts. By offering challenge, technological ambition and job flexibility, you can attract and retain young Gen Z talent.

how to attract gen z employees

How to attract Generation Z talent

Gen Z is the future of work. They will make up 30% of the global workforce by 2030, and the talent competition is heating up. Therefore, you need to know how to attract young Gen Z talent.

Employer Branding

To attract young Gen Z talent, it is vital to build a strong and authentic Employer Branding that reflects the company’s values. The companies that demonstrate transparency are attractive for Gen Z, integrity and social responsibility. Investing in consistent and engaging employer brand communication will not only help you stand out from the competition but also build a solid reputation that attracts the best talent in the market.

Offer flexible working

More than any previous generation, young talent values flexible working. They recognise the importance of work-life balance and prefer to have more free time to live a full and satisfying life. Make sure you offer flexible contracts to meet their needs.

The use of technology

As digital natives, Generation Z has a natural inclination towards new technology and thrives in work environments that use advanced and innovative tools. Using intuitive and versatile software in your business, such as a cloud-based cash system, not only improves operational efficiency, but also saves time on training.

Environmental responsibility

Gen Zers place a high value on sustainability and prefer companies that are truly committed to the environment. By adopting concrete practices and demonstrating a genuine commitment to the environment, you can not only attract top talent but also tap into new markets while contributing to a more sustainable future.

Fair work

Young people are increasingly looking for fair and transparent work. Choose reliable partners like us at Jobby Zucchetti who offer fair pay, safe working conditions and transparent contracts.

Easy recruitment

Gen Z is used to completing many tasks, including job searches, directly from their smartphones. Companies that offer a mobile recruitment experience through simple and intuitive apps are better able to capture their attention by tapping into the digital places they frequent. Jobby Zucchetti is the number one job platform for managing on-call staff and recruiting Gen Z talent.

Where to find Gen Z talent

If you want your company to be on the cutting edge, you need the right people on your side. With Jobby Zucchetti you can attract young talent from Generation Z. The process is quick and easy thanks to our platform. You have access to a wide range of candidates with different skills and experience, allowing you to choose the ideal profile to suit your needs.

We take care of the recruitment process, from sourcing to hiring, freeing your company from time-consuming and energy-intensive tasks. Match with the best people, hire with 1 click and automatically send the required communications. In your personal area, you can plan and manage shifts, check attendance and process payroll.

To attract young talent from Generation Z, activate 7 free days on Jobby Zucchetti, create your ad and hire the best people to lead your company to a successful future.